Did you know?
- 57% of the buying process is completed before a customer contacts a provider
- 86% of customers will stop doing business with a company after a bad experience… noch 1.101 Wörter
In late December, Oracle announced its intention to acquire digital marketing leader Datalogix. Datalogix specializes in understanding the relationship between digital marketing and offline purchases by leveraging its partnerships with over 1500 data partners who provide data about the purchasing patterns of roughly 110 million households. noch 307 Wörter
Back in October during the SiriusDecisions Summit I had the opportunity to present my experience to date of implementing Marketing Automation across a European organisation. It was as good a time as ever to take stock; see just what, if anything, we had we learned in the process; and was an ideal opportunity to share that knowledge with fellow marketers. noch 764 Wörter