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Mark Organ's 6 Rules of Category Creator Go-to-Market

Follow these rules, and your category can be the rising tide that lifts your ship.

Creating content when you’re at the leading edge of an emerging category is very different than creating content when everyone’s already convinced that your category is a real thing.

noch 695 Wörter

How to define and dominate your billion dollar category

For anything truly innovative and new, the category has to start from nothing and grow into something.

We always hear about companies that are leaders in their category, and the category is well-defined and generally agreed-upon.

noch 758 Wörter

Category Creation with Mark Organ

Mark Organ (@markorgan) knows a thing or two about building companies within an emerging (or previously non-existent) market category:


What is Eloqua Marketing Automation?

Marketing Automation is an industry that has exploded over the past several years. Whether your new to online marketing, or just looking to find out how to generate more leads for your business, having a solid understanding of marketing automation will allow you to better target, communicate and sell to customers. noch 354 Wörter


Introducing 4Segments

4Thought Marketing introduced 4Segments at Oracle’s “Modern Marketing Experience” (#MME15) – this a tool that will revolutionize your ability to create, understand, and share the value of your marketing lists and segments. noch 78 Wörter

Marketing Automation

Flip the Sales Funnel

Did you know?

  • 57% of the buying process is completed before a customer contacts a provider
  • 86% of customers will stop doing business with a company after a bad experience…
  • noch 1.101 Wörter
Customer Experience

How to increase your lead conversion rate

It can cost 6-7 times more to acquire a new customer than retain an existing one – Bain company

Generating new business can be expensive. But why is that? noch 535 Wörter