Schlagwörter » Eloqua

Flip the Sales Funnel

Did you know?

  • 57% of the buying process is completed before a customer contacts a provider
  • 86% of customers will stop doing business with a company after a bad experience…
  • noch 1.101 Wörter
Customer Experience

How to increase your lead conversion rate

It can cost 6-7 times more to acquire a new customer than retain an existing one – Bain company

Generating new business can be expensive. But why is that? noch 535 Wörter

Right Time, Real Time Selling

Jeff Ogden, an award-winning marketing expert and President of Find New Customers, the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. noch 615 Wörter

Find New Customers

Understanding The Significance Of Oracle's Acquisition Of Datalogix

In late December, Oracle announced its intention to acquire digital marketing leader Datalogix. Datalogix specializes in understanding the relationship between digital marketing and offline purchases by leveraging its partnerships with over 1500 data partners who provide data about the purchasing patterns of roughly 110 million households. noch 307 Wörter


The Impact of the Internet of Things on Marketing Attribution

This post was originally posted as a contribution to Oracle’s Eloqua blog.

The next computing revolution is upon us and it’s going to transform marketing as we know it. noch 870 Wörter

Internet Of Things

11 Lessons Learned (so far) While Implementing Marketing Automation

Back in October during the SiriusDecisions Summit I had the opportunity to present my experience to date of implementing Marketing Automation across a European organisation. It was as good a time as ever to take stock; see just what, if anything, we had we learned in the process; and was an ideal opportunity to share that knowledge with fellow marketers. noch 764 Wörter

Marketing Automation

Hubspot, Marketo, Pardot, Act-On, and Eloqua lead latest marketing automation market share numbers

Image Credit: MKH MarketingHubspot, Marketo, and Pardot are leading the latest marketing automation market share numbers from Datanyze, a big data analytics startup that spiders millions of websites for the software-as-service tools and…

noch 42 Wörter
Service Design, Service Management