Schlagwörter » Eloqua

What is Eloqua Marketing Automation?

Marketing Automation as an industry has exploded over the past several years. Whether your new to online marketing, or just looking to find out how to generate more leads for your business, having a solid understanding of marketing automation will allow you to better target, communicate and sell to customers. noch 354 Wörter


Introducing 4Segments

4Thought Marketing introduced 4Segments at Oracle’s “Modern Marketing Experience” (#MME15) – this a tool that will revolutionize your ability to create, understand, and share the value of your marketing lists and segments. noch 78 Wörter

Marketing Automation

Flip the Sales Funnel

Did you know?

  • 57% of the buying process is completed before a customer contacts a provider
  • 86% of customers will stop doing business with a company after a bad experience…
  • noch 1.101 Wörter
Customer Experience

How to increase your lead conversion rate

It can cost 6-7 times more to acquire a new customer than retain an existing one – Bain company

Generating new business can be expensive. But why is that? noch 535 Wörter

Right Time, Real Time Selling

Jeff Ogden, an award-winning marketing expert and President of Find New Customers, the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. noch 615 Wörter

Find New Customers

Understanding The Significance Of Oracle's Acquisition Of Datalogix

In late December, Oracle announced its intention to acquire digital marketing leader Datalogix. Datalogix specializes in understanding the relationship between digital marketing and offline purchases by leveraging its partnerships with over 1500 data partners who provide data about the purchasing patterns of roughly 110 million households. noch 307 Wörter


The Impact of the Internet of Things on Marketing Attribution

This post was originally posted as a contribution to Oracle’s Eloqua blog.

The next computing revolution is upon us and it’s going to transform marketing as we know it. noch 870 Wörter

Internet Of Things