Schlagwörter » Ecommerce
Yahoo bought Polyvore in what we’ve heard could be a $60 million deal today. Both Polyvore and Yahoo were mum on those details, but Polyvore co-founder Jess Lee did tell TechCrunch her company will continue to do the same thing as it’s been doing before – now on a larger scale and with more resources from the tech giant run by Marissa Mayer. noch 289 Wörter
Yahoo just announced that it has reached an agreement to acquire style-focused community Polyvore.
In a blog post about the deal, Yahoo’s senior vice president of publisher products Simon Khalaf highlighted “Polyvore’s expertise on community-driven experiences and retailer-supported commerce” and wrote that the deal “will accelerate Yahoo’s digital content growth strategy across the areas of social, mobile and native.” noch 293 Wörter
User-generated content is a priority in 2015, since traditional marketing and advertising is no longer that effective. New standards of credibility and authenticity requires you to have a mechanism in place to generate more trust, peer-ratings, audience-buzz and so forth in the form of ratings, reviews, testimonials, photos, and video blogs about your products and services, not done by your marketing team, but by your consumers, prospective consumers and the general public. noch 1.049 Wörter