Schlagwörter » Ecommerce

若手×新規事業をソニーの中で育てる仕組み「First Flight」 [ #cbajp ]

ソニーは7月1日、クラウドファンディングとEコマースを備えたウェブサイト「First Flight」を開始した。すでに3つのプロダクトが掲載され、電子ペーパーを用いたリモコン「HUIS REMOTE CONTROLLER」は期間限定でクラウドファンディングを実施している。家電量販店で数多くのプロダクトを販売する一方、ソニービルやソニーストアという独自の販売ルートも持つソニーが、なぜ新しいユーザーとの接点となるFirst Flightを立ち上げたのか。

http://japan.cnet.com/interview/35067878/

CrowdFunding

Why Polyvore's Jess Lee Sold To Yahoo

Yahoo bought Polyvore in what we’ve heard could be a $60 million deal today. Both Polyvore and Yahoo were mum on those details, but Polyvore co-founder Jess Lee did tell TechCrunch her company will continue to do the same thing as it’s been doing before – now on a larger scale and with more resources from the tech giant run by Marissa Mayer. noch 289 Wörter

TC

Yahoo Will Acquire Fashion Startup Polyvore

Yahoo just announced that it has reached an agreement to acquire style-focused community Polyvore.

In a blog post about the deal, Yahoo’s senior vice president of publisher products Simon Khalaf highlighted “Polyvore’s expertise on community-driven experiences and retailer-supported commerce” and wrote that the deal “will accelerate Yahoo’s digital content growth strategy across the areas of social, mobile and native.” noch 293 Wörter

TC

YC-Backed Locent Lets Businesses Sell Products Via Text Message

Launching out of the Summer 2015 Y Combinator batch, Locent is an e-commerce platform powered entirely by text messages.

One of the biggest challenges for online retailers is shepherding customers through a lengthy checkout process. noch 292 Wörter

TC

Build the Store Blast through 2014 Revenue

Build the Store, the Easy Ecommerce Solution, announced today that 2015 sales have already eclipsed sales from 2014.

Since inception, Build The Store’s customers have seen, in aggregate, a doubling every year of retail sales.   noch 375 Wörter

Press

Ecommerce Marketing Tips

UGC

User-generated content is a priority in 2015, since traditional marketing and advertising is no longer that effective. New standards of credibility and authenticity requires you to have a mechanism in place to generate more trust, peer-ratings, audience-buzz and so forth in the form of ratings, reviews, testimonials, photos, and video blogs about your products and services, not done by your marketing team, but by your consumers, prospective consumers and the general public. noch 1.049 Wörter

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