Mencoba Mencari Uang di internet

Mungkin bagi Anda yang baru mengenal internet, peluang mencari uang di dunia maya ini butuh modal yang besar dan keahlian, padahal sebenarnya banyak hal yang bisa dilakukan di internet dalam mencari uang dengan modal sedikit atau gratis (diluar biaya koneksi internet).

Pekerjaan di Internet macam – macam.sama seperti di dunia nyata, di dunia maya ini butuh keahlian dan skill yang tinggi juga pengalaman dalam mendalami pekerjaan tersebut, misalnya menjadi seorang penulis bebas (freelancer) di salah satu perusahaan.tentunya anda tidak mungkin langsung diterima di perusahaan tersebut.anda harus diseleksi secara online dan diwawancarai.itu jika anda mempunyai pengalaman. Namun, apabila anda tidak mempunyai pengalaman itu sama sekali ?

Sekalipun diterima, anda pun harus selalu dituntut untuk menghasilkan keuntungan bagi perusahaan (yah, namanya juga kerja mesti rajin).

Anda mungkin saja menciptakan lapangan pekerjaan sendiri, tentunya anda harus memiliki modal yang besar dan memiliki skill juga memiliki jiwa enterpreneur yang tinggi. Namun, Siap –siap saja apabila Bisnis anda Gagal di tengah jalan. Nah, disinilah Anda akan diuji ! bagaimana anda dalam memperbaiki kegagalan itu ? ataukah Anda menangis dan ingin bunuh diri ? setelah materi dan waktu anda dicurahkan untuk membangun kerajaan bisnis anda karena hanya suatu masalah kecil “misalnya ,salah mengambil keputusan”.

Nah, kali ini saya akan memberikan saran dalam mencari uang di internet.bagi Anda yang belum berkecimpung di dunia ini agar tidak melakukan bisnis dengan modal besar (walau anda orang kaya) karena anda belum tahu seluk beluk juga kecurangan dibalik persaingan kotor bisnis di dunia internet.

Anda bisa memulai mencari uang dengan modal sedikit.walaupun hanya coba-coba, anda dituntut untuk selalu bersungguh – sungguh dalam menjalani bisnis ini.salah satu contoh bisnis di internet dengan modal sedikit adalah situs uangpanas.com yang notabene sudah banyak anggotanya yang berhasil.bahkan yang punya situs ini *mr. Haryo Prabowo” memiliki penghasilan sekitar Rp. 700.000 per hari (pada tulisan ini dibuat) dan terus bertambah.

Anda mungkin bisa memiliki penghasilan seperti “mr. Haryo Prabowo“ miliki. Namun, setiap pekerjaan harus dikerjakan sungguh – sungguh termasuk bisnis di uangpanas.com ini.walau beberapa program yang ditawarkan cepat mendatangkan uang (seperti Paid To Click).

Akhir Kata, Semoga anda sukses dalam menjalankan bisnis dan Anda menjadi Enterpreneur sejati.

Anda ingin mencoba bisnis yang ditawarkan uangpanas.com dan ingin menjadi seperti mr. Haryo Prabowo.anda bisa mengikuti alamat dibawah ini

http://www.uangpanas.com/?id=cesarmy_one

Tambahan : jika anda mengikuti alamat diatas “sampai cesarmy_one” anda berhak mendapatkan bonus dari cesarmy_one dan Cezt affiliated program berupa :

- Free Indonesian Favourite E Book “Panduan Menjadi Peringkat Pertama Di Google”

- Free Paket Antivirus PCMAV+CLAMAV Final Release(Terlisensi, Karena saya membeli Majalah PCMEDIAnya langsung)*

- Free more than 20 Bussiness Premium Website Template (bagi anda yang ingin menjadi designer web)

- Free template+modules+language Pack+Mambots+Component Joomla (bagi anda yang ingin memiliki website dengan mudah)*

- Free iZarc 3.81 (Software untuk mengcompress file anda.memiliki format pengarsipan seperti .RAR, .ZIP, .TAR dan lainnya hingga 45 Format)*

- Berhak mengikuti program Paid To Clicks dari Cezt emotion affiliated program*

- Freel;ink Wallpaper, Themes, Add On untuk desktop anda*

- Free link Software ternama dunia (lebih dari 100 Software Link)*

- Dan beberapa aplikasi lainnya untuk mendukung bisnis Anda (langsung bisa didownload setelah username anda telah diaktifkan)

- Free Konsultasi masalah keuangan Anda dengan mr. Haryo Prabowo

- langsung terdaftar sebagai member situs www.cezt.co.cc dengan username yang sama dengan situs uangpanas.com (anda bisa menulis catatan, mengakses katalog musik, dan sebagainnya)*

- Dan masih banyak penawaran lainnya.

**berlaku mulai tanggal 10 Juli 2008 http://uangpanas.com/?id=cesarmy_one

* kirim email konfirmasi dahulu ke cesarmy_one@yahoo.co.id .karena diluar program uangpanas.com

When and why should you try going in to regional markets?

1. You should do it when your budget is tight. It is easy to get number one spots in google on regional markets (compared to English websites) so you don't need to spend lots of money.
2. You should do it when you've got something they don't. You will often find some good and useful services online in English language. Some of thees don't exist in most of the regional markets. You can try and create clones in other languages. Most of thees cool new web 2.0 services are community and UGC based so you don't even have to speak targeted language once you setup the startup in it.
3. You should always try to expand your business on other countries and markets in their native language. Even if you are a small startup. All the big guys do it (Coca cola, Google etc.). If you are a small company it will probably be vary hard to get number one listings in google for your targeted keywords. If you try regional markets, they wont give you as many visitors as number one position on google.com would but they would give you SOME visitors and you might earn SOME money while being listed on 500th page of google.com won't give you any.

We wanted to better understand how email can help entrepreneurs establish and build strong business relationships online.

With Matt's help, we unearthed some of the key issues and misperceptions about email and email marketing. Moreover, we got a handle on just how complex effective email marketing can be along with plenty of practical tips and advice from an email marketing guru.

So, here are a handful of some critical lessons in a Q&A format:

Q: Why should an entrepreneur consider/use email as part of their marketing efforts?

A: Email, when developed and delivered responsibly, is: 

• Efficient (i.e. it can deliver marketing results)
• Cost-effective
• Immediate
• Measurable
• Easy to use

Q: What are some of the critical issues that entrepreneurs should be aware of so that they can hone their email marketing efforts?

A: Entrepreneurs need to address ways of:

• Ensuring email actually lands in the intended email box
• Building and sustaining a database of people who look forward to receiving email
• Setting and maintaining a deployment schedule that provides the best results
• Periodically testing elements of email to achieve the best results

Q: What are some of the greatest misperceptions about email marketing that can potentially damage an entrepreneur's relationship building efforts?

A: Just because you send out email, you can not assume that your email:

• Always gets delivered to the email boxes you are targeting
• Always arrives when you need it to arrive
• Recipients see the email the way you designed it
• Recipients will always actively engage with your email

Matthew strongly recommends using the services of responsible email marketing services - which allow you to delegate the tasks of developing and delivering email to companies that can do it most cost-effectively. Find a list of email marketing services (organized by county) at a useful resource developed by the email marketer's club.

In the next few weeks, we're going to have Matt back in the BusinessCast bagel shop and we're going to run through a very practical 'soup to nuts' scenario - whereby we cover the main points of an effective campaign in case-study format. So, if you're planning an email marketing campaign, looking to hone your existing campaign or if you've been looking for an excuse to launch your first campaign, let us know. We could use your campaign as the focus for our discussion.

To get a glimpse of these big changes, watch this short but charming video.

Social Media in Plain English video by Common Craft

As a result of all this interactivity and personalization, businesses have new communications techniques and new ways to work with customers.

What Marketing Techniques Have the Biggest Paybacks Now?

Because of new capabilities that social media provides, there are many new ways to market.  "When did online marketing become so complex?" asks Anita Campbell of Small Business Trends. "How shall I prioritize my activities?" Anita recognizes the frustration all of us feel trying to make sense of new alternatives, and she's got answers.  Here's her graphic to portray how to focus your online marketing activities for the best return:

Center, Inner and Outer Priorities

The center of your marketing plan should be your website, she says.  It's the bullseye of her circle.  In the smaller, inner circle are five more marketing activities with high payoff:  email marketing, blogging, online press releases, pay-per-click ads, and search engine optimization (SEO.)  The rest of these new marketing outlets form the outer ring.

Why Are New Marketing Approaches So Important?

Because you can reach more people with new methods, and target them better.  The bottom line: You should adopt new techniques because they are powerful and cheap.

To introduce and explain the many new Web 2.0 marketing techniques, I've decided to do a how-to series of blog posts. Each post will have this format:

What is this technique?
What does this look like?
Get started videos and links
Vendor sites, if relevant
More info

Come back for introductory posts on each of Anita's online marketing alternatives.  Or sign up to receive posts for free by email or in a reader. I promise lots of videos, easy learning and links to take you deeper into this brave new world.

How are you prioritizing your online marketing activities in the Web 2.0 world?  Share your strategies in a comment.

by Peg Corwin and Brenda Lashbrook

What's that? You never go past page 3...

Fear not. No one gets past page 3. This doesn't mean your lazy and cant be bothered to look any further, this is just typical online behaviour.People don't want to search too much, they are too busy plus why the hell should they? People want their results and they want it now, most importantly they KNOW Google will give it to them.

To be the number one spot on Google is to essentially win at life. It stands for that illusive integrity in a fast paced world of instant gratification. Online users know that the reults Google presents are THE most relevant to their search and that's why they go to it.

But how do you get to be there?

You may have just started to get involved with online media or maybe you already have a website or a blog and want to be able to be found more for your content. You may just want to show off to the world or you have realised the importance of the power of online marketing. Well you're in good hands as we at Green i Design know how to be found.

Unfortuneately it's no simple task and getting good rankings in the Google Search Engine can be a full time job, no, there is no easy route and you have to be prepared for the long hall. Any sneaky short cuts, Google's search bots will find them and you will be punished...

Like Wikipedia, Google is built on trust and of course, some rather complicated techo jargon. From the huge airhangers that house the Big G's hubs, processing over 100 search factors and the relevance of over 8 billion web pages in a matter of seconds, for your convenience. To the secret Google algorithm that works out exactly what you are looking for, with over 90% of search results online found by Google, there really is no substitute.

So to be found on Google?

HOW TO BE FOUND ON GOOGLE: TIP no. 1

Well as we have mentioned there are loads of factors (over 100) Google consider when making a search, some we* know, some only Google know, but the first and most important factor to get found on Google is to write good content. Matt Cutts (aka the public face / 'man who is super smug becuase he actually does know everything about') of Google.com, says good content is his first and primary factor when decifering the relevance of a web page - will it tell the reader what they wanted to know? Have you written about your topic well? with passion and commitment? Do you appeal to your customers?

More often than not, the key to a successful business is their customer satisfaction success rate - and of course Google is on it with that!

Write what you want and write with enthusiasm, write for your audience and not for the search engines and you WILL get found.

....................

If your still finding this a little complicated and you'd rather someone do the work for you, contact us at Green i Design - We can help you get your web page found.

*We = Search Engine Optimisers

Search Engine Optimisers is the posho way of saying 'the people who specialise in getting your stuff found online.'

Keep posted for more SEO information and how tos from Green i Design.

In the future I plan to post some cool posts about online marketing so stay tuned if you want some wisdom for free :)

The internet is too vital a place to neglect this important information, as virtually all people use some aspect of the internet to communicate with others. It’s crucial to give customers options for contacting your company.

Customers love options because it allows them to choose the most convenient way for them to contact your company. Many people use e-mail everyday, and it might be easier for them to send your company an email with an inquiry, comment, or suggestion rather than picking up the phone and waiting through a recorded message and being on hold for five or ten minutes.

Items that should be on your “contact us” page:

·       STAFF: I can’t tell you how many websites don’t have a list of their most important staff members listed. This is important because it adds a personal flare to your company and allows the customer to feel as though they are contacting an actual person and not just a company. People may be discouraged from contacting your company via email if they do not have a specific name or title to use.  

·       PHONE NUMBER: Provide a phone number for those who want questions answered immediately and who want to speak directly with a person.

·       EMAIL ADDRESS: Provide an email address for general questions and staff email addresses for more specific inquiries and comments.

·       MESSAGE FORM: Provide a form so that the customer can fill in questions and comments right there and not go through the trouble of creating an email. A message form should have boxes for customers to fill in their name, company name, cell or business number, email address, and their questions or comments.

·        EMAIL AND MESSAGE FORM COMBO: Sounds like a meal at a fast-food place, doesn’t it? An email address and message form would add even more options for your customers to contact you. 

FOR IMMEDIATE RELEASE

Make, Bake, Shake, Rake & Fresh

Woman turns 17 year dream into solution for small businesses.

July 26, 2008—Woodland Hills, UT & Londonderry, Ireland – Kim Power Stilson, mother, at home entrepreneur and dual-citizen releases new education guide to give small business owners competitive edge to marketing their products online.

Kim Power Stilson literally delivered her third child while working in the corporate world.  She wanted to spend more time at home with them so she developed a solution that helped her company gain 150% increase in name awareness taking them from 126^th in the industry to top 3 in nine months, coming 60% under budget, bringing in $50 million in ordered sales and funding and  . . . the real success, a promotion which “allowed” her to work from home a few days a week. 

Hearing of her success her small business owner friends asked for her marketing help she knew there had to be a way for them to promote their products without the high corporate staff and price tag. 

Kim came up with a plan she simply called, Make, Bake, Shake, Rake & Fresh and used that strategy to help her company, her clients and her friends succeed.  Kim went on to become one of the first women to pioneer Internet talk radio and she helped over 107,000 people promote their products online.   During this time her goal was always to find time to write a guide which would allow her to help thousands more.  Today she is pleased to announce the release of her two new marketing guides and a workbook which allow any small business owner to quickly have a marketing strategy and the tools to promote their business online and traditionally. 

Her guides, “24 Hours to Zero Down Marketing Strategy Guide and Workbook” and the “Get online Blog, Ping, Pod, Stream, Bookmark, Blast, Release, Wiki, Widget, Web, Link, Avatar, Tag and Twitter!  What is it and how do I do it?” are now available with a FREE excerpt at www.powerstratgies.TV . 

According to Kim, who now works at home very successfully with teenagers in the house says that every person can choose the life they want to lead and make money while doing it by marketing their business. 

“Marketing is essential but it does not have to be expensive rocket science,” said Power Stilson.  “Women and family-owned business can make money by marketing their products online and offline without a large budget and while at home.  I worked through labor and delivery of one of my kids and my goal in life is to prevent any women from ever having to do that! I promise this will help.”

Both guides and the workbook are offered in Green-style online in a PDF  version, as well as, a robust video, audio, Internet, Web, Social Media & Marketing certified education course.   (Prices range from $240 - $2400 with certification.) For Free Media trial contact:  Jack Brian or Anne Roberts Jack@powerstrategies.TV  or anne@powerstrategies.com or 801-473-9174. 

###

About Kim Power Stilson:

Kim Power Stilson, award-winning marketing strategist and first women to pioneer Internet talk radio, is a social media and Internet marketing strategist who has helped over 100,000 small businesses promote their products online.  Founder of Power Strategies, Inc., she is the Internet talk radio, host of "My Best Friends are Dogs and Bloggers" on Planetary Streams (Log on and listen at www.planetarystreams.com) and “Power Strategies, market your business to better bottom line!” talk radio show on MyExpertSolution.com.  She is the founder of the Bluebird Sisterhood and her blog is www.myheartisinireland.wordpress.com and www.powerstrategies.tv.   She loves to watercolor, play tennis, snow ski, write and be near the sea. She divides her time between California, Utah & Ireland. 

Kim Power Stilson is the author of Women Buy Everything (Fall 2008) 24 Hours to Zero Down Marketing Strategy Guide and Workbook and Get online Blog, Ping, Pod, Stream, Bookmark, Blast, Release, Wiki, Widget, Web, Link, Avatar, Tag and Twitter!  What is it and how do I do it? Her professional marketing background includes over 17 years experience and a proven track record of success. She has created marketing positioning campaigns based on her own copyrighted Make, Bake, Shake, Rake & Fresh marketing strategy to build name awareness and speed up the sales process hundreds of companies delivering award-winning campaigns to national and international audiences for at 60% savings over costs, with an 140% increase in name awareness and delivering ordered sales of $50 million plus. www.powerstrategies.tv.

About Power Strategies, Inc:

Power Strategies is a Social Media, PR, Web & Internet Marketing Strategies Company providing Education, Marketing Consultation and Public Relations Services to women and family owned businesses and corporations in the United States and Ireland. www.powerstrategies.TV

July 26, 2008—Woodland Hills, UT & Dunmore East, Ireland

Kim Power Stilson, mother, at home entrepreneur and dual-citizen releases new education guide to give small business owners competitive edge to marketing their products online.

Kim Power Stilson literally delivered her third child while working in the corporate world.  She wanted to spend more time at home with them so she developed a solution that helped her company gain 150% increase in name awareness taking them from 126^th in the industry to top 3 in nine months, coming 60% under budget, bringing in $50 million in ordered sales and funding and  . . . the real success, a promotion which “allowed” her to work from home a few days a week. 

Hearing of her success her small business owner friends asked for her marketing help she knew there had to be a way for them to promote their products without the high corporate staff and price tag. 

Kim came up with a plan she simply called, Make, Bake, Shake, Rake & Fresh and used that strategy to help her company, her clients and her friends succeed.  Kim went on to become one of the first women to pioneer Internet talk radio and she helped over 107,000 people promote their products online.   During this time her goal was always to find time to write a guide which would allow her to help thousands more.  Today she is pleased to announce the release of her two new marketing guides and a workbook which allow any small business owner to quickly have a marketing strategy and the tools to promote their business online and traditionally. 

Her guides, “24 Hours to Zero Down Marketing Strategy Guide and Workbook” and the “Get online Blog, Ping, Pod, Stream, Bookmark, Blast, Release, Wiki, Widget, Web, Link, Avatar, Tag and Twitter!  What is it and how do I do it?” are now available with a FREE excerpt at www.powerstratgies.TV . 

According to Kim, who now works at home very successfully with teenagers in the house says that every person can choose the life they want to lead and make money while doing it by marketing their business. 

“Marketing is essential but it does not have to be expensive rocket science,” said Power Stilson.  “Women and family-owned business can make money by marketing their products online and offline without a large budget and while at home.  I worked through labor and delivery of one of my kids and my goal in life is to prevent any women from ever having to do that! I promise this will help.”

Both guides and the workbook are offered in Green-style online in a PDF  version, as well as, a robust video, audio, Internet, Web, Social Media & Marketing certified education course.   (Prices range from $240 - $2400 with certification.) For Free Media trial contact:  Jack Brian or Anne Roberts Jack@powerstrategies.TV  or anne@powerstrategies.com or 801-473-9174. 

###

About Kim Power Stilson:

Kim Power Stilson, award-winning marketing strategist and first women to pioneer Internet talk radio, is a social media and Internet marketing strategist who has helped over 100,000 small businesses promote their products online.  Founder of Power Strategies, Inc., she is the Internet talk radio, host of "My Best Friends are Dogs and Bloggers" on Planetary Streams (Log on and listen at www.planetarystreams.com) and “Power Strategies, market your business to better bottom line!” talk radio show on MyExpertSolution.com.  She is the founder of the Bluebird Sisterhood and her blog is www.myheartisinireland.wordpress.com and www.powerstrategies.tv.   She loves to watercolor, play tennis, snow ski, write and be near the sea. She divides her time between California, Utah & Ireland. 

Kim Power Stilson is the author of Women Buy Everything (Fall 2008) 24 Hours to Zero Down Marketing Strategy Guide and Workbook and Get online Blog, Ping, Pod, Stream, Bookmark, Blast, Release, Wiki, Widget, Web, Link, Avatar, Tag and Twitter!  What is it and how do I do it? Her professional marketing background includes over 17 years experience and a proven track record of success. She has created marketing positioning campaigns based on her own copyrighted Make, Bake, Shake, Rake & Fresh marketing strategy to build name awareness and speed up the sales process hundreds of companies delivering award-winning campaigns to national and international audiences for at 60% savings over costs, with an 140% increase in name awareness and delivering ordered sales of $50 million plus. www.powerstrategies.tv.

About Power Strategies, Inc:

Power Strategies is a Social Media, PR, Web & Internet Marketing Strategies Company providing Education, Marketing Consultation and Public Relations Services to women and family owned businesses and corporations in the United States and Ireland. www.powerstrategies.TV

Let's say you receive an email inquiry of a potential customer. What should you do?

The following post tells about an assignment I created as an easy-to-follow process for an Internet Sales Department in a Car Dealership. This example I used can be adapted by any industry and profession. I hope you like what you'll read:

 Who is this Internet Customer?

Answering a Customer's email is the first Line of Communication, when a typical Internet Prospect connects with your business via an inquiry. These Internet Customers are known to be very meticulous, love to research and would like to find a solution by themselves, without having a "pushy" sales person telling them what to do. If I let my imagination loose for a moment, this prospect must have done most likely all the research on the net. He must have compared tens and tens of cars, hundreds of combinations on color, upholstery, mileage and so on.   She must have already decided to 99 percent what he wants to purchase, and one thing is for sure. He most probably knows much more than you - The Sales Pro -, by now. After hours an hours in front of the computer screen the prospect has finally figured out what he/she is looking for and is ready for the next step in the Online Marketing Circus.

THIS IS A THREAT - Customers are connecting to you!

Now what. The email inquiry arrived and you (are may be the Sales Manager) is thinking "who should I give it to - who should take take about this prospect".

YELLOW COCONUT's advice:Please don't wait too long. Research found that Internet Inquiries and their Senders are most likely doing business with the company (>60%), who responded first in timely manner to their questions and concerns. SO GET ON IT RIGHT AWAY!

If this prospect has contacted you via email inquiry, it means that he believes you will be able to guide him on some facts that he is unable to get hold of on the Internet – like pricing and availability. Now it is your turn to convert this prospect into a buyer. Don’t miss the great opportunity to impress this client with a “Speedy Response” and the “Courtesy to answer specific his or her questions”. Set a sales person on it, who knows to use a keyboard, is open-minded for this "new" medium and is known to be persistent and eager to "wanna make a customer happy". When the prospect left a phone number with his/her email do not hesitate to use it and call the prospect up - also here, chances to welcome this customer into your showroom or office are rising, when you are the first who connects.

YELLOW COCONUT's observation:Use a LIVEWIRE EMAIL Approach - Ask yourself "what are  my hot-buttons and would convince me to see Salesperson A or Salesperson B?" What you need to have in your outgoing message to your potential client is empathy, enthusiasm, the CHUTZPAH and drive to make it happen. When the client sees that there is is an email from you and compares it to the other numerous inquiry-replies from your competition - you want to stand out. Be creative, different and sincere.

Different email auto-responders for different occasions:

Make a list of all types of scenarios and for each scenario you must have an email auto-responder. Make sure that it is to the point. You are with a customer? Turn on this”auto-responder”and tell your potential customer “I am right now assisting another happy customer of mine to get into the car of his/her dreams”. Or let’s say the inquiry comes in after business hours. The auto-responder email should state “You reached us after our business hours but I’ll be with you FIRST THING IN THE MORNING, guaranteed” – careful don’t forget with the prospect right away on the next morning or you are loosing credibility.

…to be continued

Small Business Online Marketing WITHOUT SEO? Absolutely.

OK, put the guns down and hear me out BEFORE the public execution begins over such an outrageous statement.

Here’s why SEO could be a total waste of time for a small business or home business entrepreneur, namely, you:

Unless you have invented a time machine, time is finite.

Limited.

Valuable.

All of us entrepreneurs have so many demands on our time that some days we’re pretty clueless. So in this time-poor lifestyle, why should we allocate vast time (or even financial) resources to SEO and boosting our rank on Google?

Right about now, the SEO guys here are turning red with rage and phoning up hit men.

But let’s get real.

SEO is expensive. Often very expensive.

Most small business entrepreneurs simply do not have the time or financial resources to compete with bigger businesses who have full-time consultants or firms working constantly on their SEO to bump up their Google place a notch or two.

What I propose is a marketing model quite different and one that I hope gives you back some time and money.

At heart, I’m a guerrilla marketer driven by cost-effective (including time, not just money) results-driven tactics and strategies and to be blunt, I’m too technically illiterate to appreciate a lot of the nuances of say, H1, H2 and H3 codes.

There’s a simple saying in our business: sell what is already selling.

Let’s apply this to your SEO-less online marketing.

Rather than spending months or years (time is money) on optimising everything about your page, devouring every latest SEO trick and building hundreds of quality backlinks, instead make sure that your fine-tuned marketing messages constantly appear on sites that Google ALREADY loves.

When your messages appear on some of these sites, Google will put it on Page 1 in UNDER TWENTY MINUTES.

And you have time to go out and enjoy a movie rather than buying another SEO book.

And yes, I think you MUST use a paused Adwords account to find out exact long search phrases in your niche to use as titles and content in your messages.

But that’s very different to constant SEO development of your own website/s.

If you want to find these Google-loved sites where your messages MUST appear, go to alexa dot com and check the top 100/500. Work out where you can get your messages seen ON THESE SITES and indexed rapidly and high on Google.

For example, I get incredible Page 1 Google results from a site that is in the 8,000s on Alexa - all WITHOUT a penny spent on SEO. One in the Alexa 300s is phenomenal.

Google ALREADY loves these sites and doesn’t care much for mine but I don’t care. Because my messages are on those sites! And I keep them there.

Those sites are among the biggest traffic drivers to my poorly-SEOd site. And they’re free to place messages there.

No PPC either - all free.

Don’t even get me started on Pay-Per-Click!

Now imagine if you have great marketing messages appearing on TWENTY of these Google-loved sites a day.

This will give you far more IMMEDIATE and FREE traffic than wasting years of your life on SEO-ing YOUR site to death.

Of course, you MUST have YOUR landing pages properly tested and sorted when the traffic does come from these other Google-friendly sites but you have optimised it for PEOPLE, targeted prospects, not a Google robot that changes its mind constantly about Quality Score!

See what I mean? After all, did you find this article on my website?

So there we are.

Let the vengeful fists of SEO fury come now.

Nonetheless, I hope this helps your small business journey because I know how important succeeding in it is to you.

On an unrelated matter, I came across this cool axiom from Jim Rohn today: “Your personal income rarely exceeds your personal development.”

Hard to argue with the J-Bird there.

Have a great day.

Terry Kyle
Author/Editor
400 Latest & Greatest Small Business Ideas From Around The World
www.Latest-Business-Ideas.com
www.squidoo.com/NewBusinessIdeas
http://ezinearticles.com/?expert=Terry_Kyle
http://www.amazon.com/Small-Business-Ideas-Latest-Greatest/dp/0955898900/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1216981113&sr=8-1
http://www.amazon.co.uk/Small-Business-Ideas-Latest-Greatest/dp/0955898900/ref=sr_1_1?ie=UTF8&s=books&qid=1216981155&sr=8-1

Tracking

Are you tracking your current marketing efforts?  Do you put advertisements in the newspaper, local magazines, radio or television?  If so, how do you know those ads are working?  Some businesses are very good at remembering to ask new customers where they heard about their business, however, most are not consistently tracking where their new customers are coming from.  Online marketing is one effective way of tracking how a particular campaign is working. 

Tracking your advertising campaigns can be done by creating a specialized website with a different domain from your normal site that is dedicated to the particular product or service that you are currently focusing on in your ads.  You can create multiple mini websites or landing pages, each one aligning with one medium.  For example, you are advertising a Wonder Widget and want to know which publication is giving you more bang for your buck.  With publication Alpha you publish your website as www.wonderwidget.com and with publication Beta you publish www.wonderwidgetnow.com.  Now you track how many hits you receive on each mini site over a given period of time.  That will tell you how well your campaigns are doing.

Conversion

There is an old adage that says - a new customer will need to see your information 14 times before deciding to do business with you. There are also current statistics that say 85% of people between the ages of 16 and 65 will shop or pre-shop online.  If your target market is in that age category, the web becomes a cost effective way of getting your customers to see your information frequently and compellingly.  Most people do research toward new purchases online, even if they plan on going to the physical store to get the item or service. 

When a potential customer is shopping for Widgets and checking online to see who carries them in their city, you want them to see your website explaining all about your widgets, where they are, how to get them, and how they will benefit from your widget versus Company B’s widget.  With the right website, you can bypass the 14x rule by giving the customer, who is actively looking for widgets, the information they need in order to choose you – now. 

Local people have a tendency to want to business locally.  85% of people in your local target market pre-shop online.  If you’re not online with a site that can be found in a local web search, you’re missing out on more local business than you realize.  If you want some straight answers on how your business can profit from local web marketing, call Suite 171 today at 701-478-5955.

Markenbildung ist eigentlich eine unglaublich schwierige Sache. Was muss man nicht alles bedenken, und am Ende kommt ein völlig anderes Markenimage heraus. Um mal ein Beispiel aus meiner Jugend zu nennen.

Ich hatte noch einen alten Adidas Trainingsanzug, den wollte ich nie anziehen. Er war einfach alt, nicht mehr modern, es musste was Neues her. Doch damals wusste ich noch nicht, dass es ein Juwel ist, was sich da in meinem Schrank befand. Im amerikanischen Untergrund trug man es schon, im Jahre 1986 setzte Run DMC mit dem Song „My Adidas“ ein endgültiges Denkmal. Die Welle schwappte nach Deutschland über, Adidas wurde Kult. Mit meinem Trainingsanzug war ich jetzt der Held.

Aber um jetzt wieder die Kurve zur Markenbildung zu schlagen, was hatte das Unternehmen damit zu tun? Die Marketingabteilung hatte nicht dafür gesorgt, vielmehr ist das Image organisch aus den Subkulturen zum Mainstream gewachsen.

Dass es aber auch ganz anders geht, zeigt ein anderes Beispiel. Die Firma Benetton hatte eine provozierende Kampagne gestartet, diese führte zu Gerichtverhandlungen, einer öffentlichen Debatte über Ethik und Moral in der Werbung. Letztlich zwang Sie aber Händler und Kunden, sich für oder gegen die Marke zu entscheiden. Die Kampagne stellte die Öffentlichkeit vor die Entscheidung, ob das Unternehmen gut oder böse ist. Ob es letztlich den Umsatz gesteigert hat kann ich nicht sagen (Hat da jemand Zahlen?), im jedem Fall standen die „vereinigten Farben“ als kritisches, politisches Label. Benetton zu tragen wurde zum Statement.

Nun schlage ich aber noch den Bogen zu Barack Obama, einerseits um noch ein wenig Aktualität in diesen Beitrag zu bringen, andererseits weil es eines der besten Beispiele für Markenbildung ist. Obama uns sein Beratertross haben von Anfang an eine Sache erkannt. Nicht die dicken Broken sind entscheidend, sondern die Vielzahl an Kleinen. Der Long Tail wurde mit absoluter Perfektion genutzt. Es wurden Spenden generiert, die alle verhältnismäßig klein waren, in der Summe brachten Sie aber Hillary Clinton erst ins Schwitzen und dann zum Erliegen.
Egal ob es Blog, Facebook, Twitter, MySpace oder Youtube ist. In Sachen Webvermarktung ist er einzigartig. Ich glaube aber, dass der Erfolg dieser Strategie nicht nur aufgrund der Nutzung der verschiedenen Kanäle beruht, es braucht auch die richtige Person. Obama hat es geschafft einen Hype zu kreieren (Change als Buzzword). Der schlussendlich sogar bis nach Deutschland überschwappte, wie der gestrige Auftritt in Berlin zeigte. Auch weil er sein Image bis ins letzte auslebt. Wer hat den schon einen Politiker gesehen, der mit einer solchen Dynamik einen Dreier einnetzt und im Hintergrund die GI’s in Jubel ausbrechen. Politische völlig irrelevant, dient aber alles der Marken- und Imagebildung. Ebenfalls ein Novum, das kurzzeitig gewählte „99 Problems“ von Jay-Z. Obama hat einfach die Street Credibility, Charisma, Größe, Integrität und vieles mehr. Er ist, in Anlehnung an den Spiegel Titel, der neue Superstar in der globalen Politikwelt, ohne das viele seine politischen Ziele/ sein Programm kennen. Er steht voll für den Wechsel, Change halt.

Um jetzt wieder den Bogen zum Ausgangspunkt zu schlagen, Markenbildung muss einerseits die richtigen Vertriebswege nutzen, was aber noch entscheidender ist, sie müssen zum Produkt passen. Negativbeispiel zeigte die FDP mit Sky de Mont, aber auch einen Kurt Beck oder eine Angela Merkel lassen sich nur bedingt im Long Tail platzieren. Das sie es trotzdem versuchen werden, scheint klar, und wird dem Wähler wohl noch einiges an skurrilitäten zu bieten haben.

Aber auch Unternehmen sollte nicht Blind im Internet aktiv werden, man muss sein Produkt kennen, darauf basierend kann man dann sehen welche Kanäle sinnvoll sind. Sonst kommt das Böse erwachen, letztlich zählt die Qualität. Und da kann selbst Obama noch ins Straucheln kommen.

Mehr Infos: Der PR Blooger hat sich dem Thema US Wahl gewidmet.

"they need to rely on creative marketing ideas online as much as they always have in other mediums, McGrath said. “It’s the same method, new medium.”

He said he’s not sure advertising firms are doing all they can to bring clients into this brave new world, especially with pure-play companies that are experts in honing in on local ad dollars.

“In general, I think agencies are floundering. They're still thinking of the Internet as a brochure, and they’re not thinking ‘How can we take advantage of this medium,’” McGrath added. “Instead, they’re blasting the client’s message, whether it’s appropriate or not.” "

The two key points are that companies need assistance in being effective online and most agencies have not come up to speed yet.

While most agencies are “floundering” ManoByte is not. We have a process that is designed to help businesses take advantage of the Web 2.0 age. We are not a company dabbling in Online Marketing. We specialize in it! We are Grand Rapids Social Media Marketing company with over 15 years of in-house experience in using the Web and technology to help businesses be successful.

So contact us and we can help your business thrive!

Byte or get bitten!

Understanding the products/services/information your target audience is searching for is paramount to designing and maintaining an effective web site. When you launch a site, you might have to make an educated guess as to what your target audience wants. After that, tools such as site statistics software and reporting from site searches tell you exactly what your visitors are looking for. Then content and marketing strategies can be adjusted accordingly.

Unless the advanced technology clearly benefits end users, do not use it on your site. If your venture capitalists or CEOs or lawyers like the site, ask if they are going to spend the thousands or millions of dollars to keep you in business. They're not.

Your target audience who will ultimately determine the success or failure of your site.

Provided by GrantasticDesigns.com

My syndication through BrazenCareerist has made me think a lot more about my career path. In part, my vocation (online marketing) did not even exist when I was in college.

How did I get here? And how can I help others find success in their marketing careers?

I posed the following question to my friends in the Wordpress Marketing Bloggers Network (WMBN): "What was the most important lesson that prepared you for your marketing career?" Their replies were insightful, honest, and practical. Here are 5 essential tips to help you on your way to a career in marketing.

I guess I would boil it down to two words: Don't Stop. Don't stop writing, thinking, learning, meeting people, whatever. Once you stop, you're done. Try something new or different and if it doesn't quite work, don't stop, just try it a different way. Marketing is about constantly tweaking, even when it's working.

-Rick Liebling, eyecube

As a creative guy (copywriter), it was sometimes frustrating to see the client change something that I'd worked really hard on. But then a creative director sat me down, explained that my passion was admirable, but it was their money. It's important to state the argument, but if they don't agree, it's their money.

Then, we went for a beer.

-Matt Hames, Share Marketing

There have been so many good lessons along the path of my career that it’s apparent they’ve all contributed to a collective pool of experience that has guided me in hard times, and in good.

Most importantly, I’ve learned from many individuals that I’ve had the pleasure to work with that honesty and trust are the two key values to hold close to long term success. So many times, we’re tempted to tell a client what we think they want to hear, or adjust our standards or timelines to meet their expectations and demands. In the long run, if you’re honest with yourself and your client, and trust that no matter what challenges you face you’ll emerge successful; the circumstances of your relationships won’t dictate you – you will dictate them.

Maintaining your personal and professional integrity, and trusting in your “inner voice” will serve you well in the end.

-Larry DeVincenzi, SmartBrand Blog

[Paul doesn't consider himself a marketer, but rather a journalist. However, I think his advice is still apt.]

From a journalist's point of view, my answer is:

Learn something new every day. One of my former newspaper editors gave me this advice about 6 years into my career. Up to that point I had moving up the career ladder fairly slowly and without much direction. Taking his advice made me realise how much I could learn from the people I worked with, interviewed for articles, photographers I went out on assignments with and above all my family and friends.

It is still a lesson I try hard to put into practice today. I'm comfortable knowing there are gaps in my knowledge - quite big in some cases - but the fun comes in attempting to fill them. No-one knows it all; we can all learn something.

-Paul Groves, Groves Media

And me? It's not necessarily unique to marketing, but the best lesson I learned was when someone told me: "The worst they can tell you is 'No.'"

Once you eliminate this fear of failure - or fear of things beyond failure - you can do most anything. Maybe I was anxious about people liking me or driven by ambition to succeed every single time - I don't know. But whenever I acknowledged that simple failure was the worst option, it got me thinking about every other option that wasn't failure.

What was your most important lesson? Feel free to leave your personal lesson or remark on these ones in the comments section below.

And be sure to check out all of the great content produced by these and other members of the WMBN. You can find a full list in the right-hand column.

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How To Start My Own Small Business
By Terry Kyle
Author/Editor
400 Latest & Greatest Small Business Ideas From Around The World

So you want to start your own small business BUT don’t want to lose your shirt or blouse if it all screws up?

Cool. Makes sense.

So, apart from deciding to go for it, aim to apply these principles in choosing your business and you stand a very good chance of making it:

1. The small business can be operated from HOME (i.e. no giant additional rental overheads).

2. The business does NOT require a large inventory of product (another financially crippling overhead) i.e. it is service-based rather than product-based, at least to begin with.

3. The business has SEVERAL income streams (e.g. service as well as sales - look at hair salons selling high-markup products AND hair care).

4. The business involves a product/service that buyers pay for IMMEDIATELY and not on a 30-day/60-day/90-day/120-day basis (late payment of accounts has sent countless small AND large businesses to the bottom of the river without a scuba tank).

5. The business relates to your EXISTING skills/expertise (or it’s something you are prepared to develop your knowledge in very quickly) so avoid offering neurosurgery in your neighbourhood unless you spent the last 10 years cutting open people’s heads in a hospital.

6. The business has a considerable/total CASH-IN-HAND sales element.

7. The business still earns income when the owner is away (e.g. vending machines) - not necessarily vital but pretty nice.

8. The business is not too reliant on finding good staff (finding and keeping quality staff is one of the biggest issues for all small business operators).

9. The business is not based on too small a number of clients (e.g. an advertising agency with only 1 client) - this gives the client the power and not the business!

10. The business appeals to human NEEDS that demand constant fulfilment rather than occasional wants (the food retail business is far more bankable than many other service businesses e.g. people have to eat but they don’t NEED to have their tarot cards read - mind you a tarot card reading service is very cheap to set up and actually a pretty good small business model).

11. The small business has a clear point of difference from possible competitors e.g. it is faster; it is open after hours when others are closed; it comes to the client’s home; it caters to a specialized niche such as the disabled or gay or senior market; it is much simpler than existing competitors; it is in the best possible location; or it is much cheaper than obvious competitors.

Without such a characteristic, a small business will probably struggle.

12. The business is one that the owner clearly ENJOYS or has some natural affinity with e.g. a car enthusiast importing and selling used Jaguars from Britain - the new XK rocks!

Good luck and keep me posted on your small business journey!

Terry Kyle
Author/Editor
400 Latest & Greatest Small Business Ideas From Around The World
www.Latest-Business-Ideas.com
www.squidoo.com/NewBusinessIdeas
http://ezinearticles.com/?expert=Terry_Kyle
http://www.amazon.com/Small-Business-Ideas-Latest-Greatest/dp/0955898900/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1216981113&sr=8-1
http://www.amazon.co.uk/Small-Business-Ideas-Latest-Greatest/dp/0955898900/ref=sr_1_1?ie=UTF8&s=books&qid=1216981155&sr=8-1

Reciprocal is the the unalloyed truth by use of Zigmund Palffy(seen at appropriate), who tired out delay regardless the Islanders and Kings. For the nonce, Palffy compacted a 3 millisecond negotiation having 13.5 crore dollars. Whereas a loose skating willed, masculine has the utmost blobby in passage to net all included goals herewith consonant nimble winger Konstantin Koltzov. His walk-on may subsist calm unto endure passion that in reference to Alex Kovalev who was ready and had an outstanding round shot.

This is an astonishing signing cause a detail who was particularly going on their template legs and hammy acting their avant-garde in relation to the government. The Penguins say-so persist a cause to advanced the Atlantic Deviation onetime notwithstanding.

Consequently, Jiva'm fervid all included as long as Palffy is excluding Skalica, Slovakia.

[Via: Rogers Sportsnet]

Cost per action

Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.

Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred. An action can be a product being purchased, a form being filled, etc. (The desired action to be performed is determined by the advertiser.) Google has incorporated this model into their Google AdSense [1] offering while eBay has recently announced a similar pricing called AdContext.

The CPA can be determined by different factors, depending where the online advertising inventory is being purchased.

Cost per mille

Cost per mille (CPM), also called cost ‰ and cost per thousand (CPT), is a commonly used measurement in advertising. In Latin mille means thousand, therefore, CPM means cost per thousand. Radio, television, newspaper, magazine, Out-of-home advertising and online advertising can be purchased on the basis of what it costs to show the ad to one thousand viewers (CPM). It is used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium. Rather than an absolute cost, CPM estimates the cost per 1000 views of the ad.

Ad serving

Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.