What if expats were the solution?

Last week, I got an e-mail from “Vente Privée” (a French company that sells big luxury brands products at super discount price on its website – and it’s by invitation only). I usually receive a newsletter that keeps me updated about the last offers. But not that time.

This e-mail was about the company, and its European development. Vente Privée wants to enter the British market, and wants me to invite some of my new British friends into their online community of VIP shoppers.

I assume they tracked my IP in order to know I was moving to Glasgow. That’s quite intrusive, but after all, it is quite clever.

Anyway, that is an interesting marketing strategy. And we (the expats) are the key players of it. We are cheap, and we are already living in the targeted location which makes us a very valuable resource. That’s why Vente Privée wants us to be some kind of sales reps.

In our globalized world, with an increasing number of expats, we can imagine that these kinds of approaches get more and more popular in Marketing Departments.

Arthur Bliss

who is Arthur Bliss

http://whoisarthurebliss.wordpress.com

Finance accounting outsourcing will allow you to save a lot on your time as well as efforts. Moreover, you will also get the opportunity of focusing more on your other important business sectors such as marketing, promotion and etc. Even economically, the option of getting finance accounting outsourcing seems quite profitable as these outsource financial professionals’ quote affordable charges, that are any day less than the amount of salary one pays to his in- house team of professionals. In fact, this is quite an impressive reason for all business owners to go for the outsourced services as after all, business is all about earning profits and not encountering losses. Moreover, with accounting outsourcing services, you are assured of receiving the finest quality of work in specified duration.

It is absolutely true that a single incorrect transaction entry or calculation mistake can hamper the corporate relationships, crucial financial decisions and final statement of the concerned business. However, by taking the help of an efficient finance accounting outsourcing firm, you ensure the possibility of making no mistakes in the finance management. These outsourcing firms are well recruited with several experienced and qualified accountants, who know each and every detail about this field. They understand the crucial fact that maintaining accounts is an important task for any any business, irrespective of its size. Moreover, business owners can also take advice from these experts on the issues of funds management, cost effectiveness etc, whenever required. This entire procedure of acquiring outsourcing facilities is executed through the help of online services, where the client also gets the opportunity of maintaining a direct communication with these professionals through the same source.

Taking the assistance of finance accounting outsourcing has been considered as the most intelligent way of improving the efficiency of any business firm. As excessive workload can hamper the growth and development of your business, it is important for you to get associated with a reliable service provider, who can take the responsibility of managing all your financial tasks. Hence, for this purpose, you just have browse through the World Wide Web to gather qualitative information about the various vendors offering this facility. In fact, you can also refer to your colleagues and friends, who are already counting profit percentage with the added support of external finance accountants. Hence, do not get worried with your messy finance department any more and ensure an intelligent hand of help with finance accounting outsourcing services.

Just a brief history about myself. I am currently an engineer working for a international project management consultant. I don't know anything about internet marketing 5 months ago i.e. beginning of 2008. At that time, I don't even know what is the difference between a blog and a website. I don't know how to upload a website nor how to create a blog then. And I only know how to upload video to Youtube as recently as 3 weeks ago (end of August 2008).

For your information, this is my first time using Wordpress and only my second blog. Before that I had created a Blogger but was not active in it. Meaning I have not done anything to it other than upload a few posts. So I hope you can bear with me if my Wordpress blog turns out not looking exactly the way I wanted.

I get to know about internet marketing and was attracted by its potential as advertised by some internet marketing coaches in local newspaper. So between November 2007 to January 2008 I started to attend some preview seminars but did not signed up because all of the courses were very expensive. They cost from SGD$2000 (USD$1470) onwards. Only in March 2008, I decidedly to sign up with this internet marketing super affiliate guy because it is the cheapest with a lot of bonuses.

Everyone keep telling me it is very difficult to rank high in Yahoo especially in Google and 10 times more difficult if you want to rank high for very generic short keywords e.g. two words keyphrase. Even the guy I took my first and only internet marketing course from, told me the same thing.

My website promoting affiliate products ranks in the first page of search result for some very generic key words. How generic? Well, is "dog food" generic enough? How about even more generic like "pet food"? I achieved this high ranks in only 3 months into internet marketing business.

How do I did it in only 3 months? And some of the keywords I was able to rank on top of the list and even out rank the merchant's website that I was promoting. 

Well to be frank, I am surprise myself. In August 208, I realised that even though I have stopped my PPC for 2 months already, my opt-in rate of subscribers remains high. Here is my story I will reveal to you how.

I started my affiliate marketing in May 2008. For my first attempt in affiliate marketing, I decided to  promote a products related to dogs. So I created a single page landing page and started to market it with my limited knowledge in SEO. Initially I was not even able to find my own website in Google or Yahoo. After about 2 or 3 months of fine tunings, I noticed that even though I had stopped my PPCcampaign for about 2 months already, subscribers still keep coming in with the same rate as before. Needless to say, sales beginning to go up as well.

So in late July 2008, I started to check my website ranking by manually typing into Google and Yahoo search box for some keyphrases that a visitor will normally search if he want to find out about the information related to my affiliate product. At this stage I still do not know how to check my ranking more effectively.

I decided to installed Google Tools into my Internet Explorer. There is an option to add in "Page Rank". So when I go to my website (it is a single page landing page for the only affiliate product I am promoting), the page rank shows 3/10. Wow! I was so surprise and happy! It actually showed some green bar.

How my website managed to climb from ranking of 0/10 to 3/10 in short space of only 3 months without me learning any of the SEO techniques or linking that some of the gurus out there propounded?

You see, for the past 3 months, I have been spending a lot of time in fine tuning and experimenting with my website late into the night and sometimes as late as 6am or 8 am the next day. In the weekdays I still need to go to work by 9am. So you can imagine, how tired I were in the office.

Come back to the ranking. Here is a list of how my website ranked for the following keyphrases in Yahoo and Google (please note that I started checking my ranking for these keywords only 2 days ago i.e. September 11th, 2008):

A .  With Yahoo (as of September 13th, 2008) - Fifteen phrases consisting of 2 to 3 keywords rank in first page. Out of fifteen, three phrases consist of 2 keywords.

B. With Google (as of September 13th, 2008): Three phrases consisting of very competitive 3 keywords rank in the first page.

I may put a Camtasia video recording to show proof of my ranking here when I have the time later day. 

I have went through some of the hard works. I still consider myself a relatively newbie in internet marketing. As a relatively newbie, I am able to understand the needs of a newbie in order to start off in getting their website into the first 20 position in Google and Yahoo. The techniques I have used to get top ranking does not involve high power SEO techniques or complicated techniques. Infact, my technique is the most easiest way you can find. It is so simple that even a grandma can do it. (Just a note, it is simple now for you because I have done all the hard work and burnt countless hours every night fine tuning and experimenting).

I am currently composing all the techniques I have used into an ebook. In the mean time, wait for my updates.

Cheers!

Jerry Yap

"Focusing your life solely on making a buck shows a certain poverty of ambition. It asks too little of yourself. Because it's only when you hitch your wagon to something larger than yourself that you realize your true potential.
Barack Obama"

1. pemasaran global ruang lingkup n tantangan

2.

...

10. manajemen produk dan jasa global

13. komunikasi pemasaran internasionalisasi global

...materi lain segera menyusul..

Semoga Bermanfaat.. amin

An international agency-side client seeks a Planning Director to join their Dallas team.  This position will lead the Consumer Insights team in their research initiatives and work to develop innovative and creative marketing plans.

Responsibilities

The Planning Director will be responsible for discussing research results with clients, liaising between the internal teams to develop campaign strategies, and overseeing all quantitative and qualitative research studies.
Requirements

• Candidates for this role should have 6+ years of planning experience in an agency environment.
• Exposure to market research (with experience in qualitative and quantitative research studies) is necessary.
• Candidates must also have good strategic/branding experience and a dynamic personality.
• Ideal candidates will thrive in a fast-paced environment, and have the management and communication skills and experience required to lead a team.

Location: Dallas, TX
Salary: Up to $115,000
To be considered for this role, forward your resume to tschultz@smithhanley.com > Reference ID# 3018924.

Location: Dallas, TX

• Compensation: Up to $115,000
• Principals only. Recruiters, please don't contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.

Translation is noted as the biggest obstacle, which isn't a surprise, given Americans aversion to languages.  The resources are available, so it looks to me like it's simply an unwillingness to pay for it that's the problem.  Farming translation out to local dealers is suggested, but that's dangerous too.  Consistency with brands can be lost, & unless you speak the target language, quality control is gone.

I can understand doing less internationally in direct mail & television, but I'm surprised only about 10% are doing more internationally in digital marketing.  This is 1 way to leverage existing assets cost effectively, especially in some very wired countries of the world.  Apparently American companies haven't seen that light yet.

Examples are named with companies that get at least 1/3 of their revenues from outside of the United States, yet they must not be allocating marketing budgets commensurately with that. Interestingly, they quote a guy who mentions financial & people resources as constraints, but then only comments further on the growth funding issue.  The people issue can be even more difficult to solve.

They interviewed 274 people in this survey, so it seems to be pretty comprehensive.  It looks to me like there are still many American companies intently focused on the US market & just taking what the rest of the world gives them.  There is little proactive push to determine who the best customers & partners are on a market-by-market basis.  Simply passively growing your business by waiting for the world to come to you is far from optimizing your opportunities.

Most establishments that are required to register with the FDA are also required to list the devices that are made there and the activities that are performed on those devices. If a device requires premarket approval or notification before being marketed in the U.S., then the owner/operator should also submit the FDA premarket submission number (510(k), PMA, PDP, HDE).

The amendments to the Medical Device User Fee Modernization Act require that after September 30th, 2007, all registration and listing information be submitted electronically, unless a waiver has been granted.

Registration and listing provides FDA with the location of medical device establishments and the devices manufactured at those establishments. Knowing where devices are made increases the nation’s ability to prepare for and respond to public health emergencies.

Firms like FDARegistration.net are able to quickly and securely process FDA registration submission online for US and non US companies. They offer fast and reliable registration solutions and U.S. agent representation for companies seeking to comply with FDA regulations and FDA standards in order to market their medical device products in the United States. Registering medical device facilities and listing medical device products is the first step in having sucess in the U.S. market.

Take a good look at that face. 'Cause today, fashion designer, Giorgio Armani announced that Japanese/Taiwanese actor and model superstar, Takeshi Kaneshiro will be the new face of Emporio Armani's 2008 autumn and winter marketing campaign. While Kaneshiro will be joining the ranks of David Beckham and Josh Hartnett, he is also making history as the first Asian model to ever front a global marketing campaign by the Italian label.

Marketing to an international market can be quite complex in process. While trying to balance product quality and delivery, you have to juggle multicultural promotions with the other. Listed are some tips for strategy.

1. Include proper phone numbers

2. Encourage email

3. Specify customer support hours

4. Watch your dates

5. Think metric

6. Watch your dates

7. Remember cultural differences

8. Offer multiple payment options

9. Follow local tax guides

Really, this is not news. But it does reconfirm what many global brands and retail chains have been anticipating for a few years now---China is a massive market with a huge profit potentials, so its time to get in while the market is still relatively young.

However, that entry has been a bit of an uphill battle, often unanticipated by many foreign companies who come to China with elaborate plans for fast growth. Whether its red tape or just a cultural clash, it seems as if many of these countries forget that that they cannot just simply apply the business model that worked at home in China. There's a learning curve that needs to be faced.

At the WWD Beauty Summit this week, L'Oréal China's President and Managing Director, Paolo Gasparrini raised some interesting points about marketing the beauty brand and product Chinese consumers. (Gasparrini established L'Oréal's business in Mainland China in 1997.)

"Chinese consumers are very demanding and very curious. We had to start from zero and explain to people who we, L'Oréal, was, as a company and our history," Gasparrini said. "Then they say, 'OK, we understand that you represent this big company, but why do you think that you are legitimate to sell products to us? Our skin is different from yours. Our hair is different from you. Our taste is different from you.'" ---WWD.com (May 30, 2008)

Long story short, L'Oréal needed to prove to the Chinese consumers as a foreign brand that they understood the Chinese hair and skin. So they set up industry in China and built a research and development facility to focus specifically on the needs of the Chinese market.

One interesting point that Gasparrini made how Chinese women want to see their own ideals of beauty reflected in marketing materials, rather than the aesthetics of French beauty. This is a smart move considering how in the U.S., much of the images of Asian American women is based on a Western perception of Asian beauty (i.e. Lucy Liu). Not necessarily the best move, if your company or brand is trying to reach out to the Asian American market.

Sharon Stone - Dior, originally uploaded by SerenityF.

Celebrity spokespeople are notorious for being unpredictable, though they are also a sure fire way to get quick and easy press for a company or brand. The problem though is that when celebrities behave badly, it will take your brand's name through the mud with it.

Case-in-point: Sharon Stone, former spokesperson and model for Christian Dior

What I don't understand though is why Dior would select a celebrity who was supposedly pro-Tibet for their advertising campaign in China. That's just asking for trouble. Perhaps its was a budget issue (though I doubt it considering the profit margins on a tiny bottle of perfume), in which they decided it would be best to go with a rather washed up B-list Hollywood actress, rather then an A-list Chinese actress.

Now thanks to Stone's poor choice of words during an interview with the Chinese media at the Cannes Film Festival on May 25th, Dior is now in crisis communications mode in order to make amends with the Chinese people. It's interesting to note that this is not the first time that Ms. Stone has put her foot in her mouth over global issues and policies--Tanzania, malaria and mosquito nets.

For me personally, the interview was rather painful to watch. Not only were the comments rather cold and insensitive, she sounded like she was dumbing down her vocabulary to talk to a little kid, or perhaps she's just being true to form--a dumb blond. See the whole clip here:

In retaliation, Chinese netizens have been quick to respond with countless YouTube videos to voice their anger at Ms. Stone's comments.

Hopefully other brands and companies will heed this cautionary tale and choose their celebrity spokesperson a little more wisely. Choosing an individual whose lifestyle and opinions are in-line with the product and connect with the target market. A celebrity spokesperson should is not just simply a face and name to increase press. He or she will be come the representative of the brand, whose words and actions (good or bad) will be associated with the brand.

I've had quite a few questions lately on how to move towards a globalized website.

And the marketer in me responds my looking at the clients current business and what the client is marketing.

Save Through Knowledge

It is important for any online business with a desire for international expansion to know what is involved in website globalization.

Why?

There are things you can do today, no matter how many international sales you have already made or how many you have in the channel that will save you time and money later when you actually need to move towards website localization and website globalization.

This is the key reason why website globalization is such a buzz word.

But, remember, the internet is mainly a medium to communicate with your clients and prospects. Of course, it does have other major roles in your international business expansion. But it is first and foremost a means to communicate.

Know Your Current Business Needs

You need to clearly identify where your company is in the realm of international business before looking at the other functions of the internet for your international expansion.

If internet is a way to communicate with your clients and prospects, what will you be saying to them? Where is your current internet marketing?

Here are the basic types of international marketing with a short definition:

Domestic Marketing = selling your domestic product to your domestic market

Export Marketing = selling your domestic product to your foreign markets

International Marketing = adapting your product and selling it to one country

Multinational Marketing = selling your foreign product to a small group of countries

Global Marketing = selling one product to the whole world

Most online businesses are basically in the Export Marketing phase.

They may say or think they are in Global Marketing phase but international and multinational marketing are between the two phases.

A Global Marketing company has all of the market knowledge to be able to position their product well throughout the world. They have gone through the other stages of international marketing to have the knowledge, experience and power. These are generally very large companies.

Plan Your Next Step

Once you know where your company is on this simple scale, you will find it easy to see where your company needs to go to. It is generally one step up.

Trying to move more than one step up at one time needs mega investment, and is not easy.

Let's say you are currently in the Domestic Marketing phase and want to jump straight to the International Marketing phase.

This jump is possible. You will just pass over Export Marketing but will require a lot more investment in market research. It is possible and has been done by countless other organizations..

Take Action Towards Your Next Step

If you were to spend a little time actively doing Export Marketing you will gain foreign market knowledge that may surprise you.

During the time you were active in Export Marketing you could use internet marketing practices to actively incite foreign customer feedback and adapt your product to one foreign country.

Define Your Website Needs

So how does this help you in developing your globalized website? Your website needs to communicate with your market.

Your website is your most powerful means of communication during each of your marketing steps towards a global market. But it is your medium for your current marketing needs.

• Look at where your current business revenue comes from.
• Identify what you need to do to move towards more international business.
• Be realistic in your international expansion goals.
• Take things one step at a time.
• Plan for your internationalized websites, your localized websites and your globalized websites in a time frame that corresponds with your business objectives as they progress towards further international development.

Adapt Your Website Globalization To Your Plan

By looking at your current international business and knowing what you need to do next, it is fairly easy to see when you will need an internationalized website, a localized website and a global website.

Internationalize your website as soon as you are marketing your domestic products to foreign markets.

Move towards website localization as soon as you are marketing to specific countries.

Plan for your website globalization by implementing the internationalization and localization processes with good internet marketing practices and you will be ready when your international markets need it.

Internet's Second Major Role In Your International Business Development

While planning for your website globalization do not forget the second biggest advantage internet brings towards your international business development.

International Market Research

Plan for your internationalization, localization and globalization with your international market research in mind. The more client research you can do online the more successful your business will be. Internet makes your research cheaper, faster and easier to carry out. But you need to plan on testing methods to get feedback.

Internet is much more than a medium to communicate, it also gives you the means to find out all about your international markets. Keep your marketing in mind as you plan for your international websites.
Used Xerox : Spanish Translator :
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